Cliquey Email Marketing

Cliquey Email Marketing: How to Avoid It and Boost Engagement

Email marketing is a powerful tool for businesses to connect with their audience and drive conversions. However, one common challenge that many marketers face is the perception of their emails being cliquey or exclusive. In this article, we will explore what cliquey email marketing means, why it can be detrimental to your campaign, and provide tips on how to avoid it while boosting engagement.

Understanding Cliquey Email Marketing

Cliquey email marketing refers to the practice of sending emails that make recipients feel excluded or part of an exclusive group. This can happen when businesses send personalized offers or content to a select few, leaving the rest of their subscribers feeling left out. While personalization is important, it should not come at the expense of inclusivity.

The Detrimental Effects of Cliquey Email Marketing

Cliquey email marketing can have negative consequences for your campaign. When subscribers feel excluded, they may become disengaged, unsubscribe from your emails, or even mark them as spam. This can harm your email deliverability and overall reputation. Additionally, it can create a negative perception of your brand, leading to a loss of trust and potential customers.

Tips to Avoid Cliquey Email Marketing and Boost Engagement

  1. Segment your audience effectively: Instead of sending personalized offers to a select few, segment your audience based on relevant criteria such as demographics, interests, or purchase history. This allows you to send targeted emails without excluding others.

  2. Offer value to all subscribers: Ensure that your emails provide value to all subscribers, regardless of their segment. This can be achieved by including general tips, industry news, or exclusive content that is accessible to everyone.

  3. Balance personalization and inclusivity: While personalization is important, strike a balance by including content that appeals to a broader audience. This can be achieved by including a mix of personalized offers and general information in your emails.

  4. Test and analyze your campaigns: Regularly test different email strategies and analyze the results to understand what resonates with your audience. This will help you refine your approach and ensure that your emails are engaging and inclusive.


Cliquey email marketing can have detrimental effects on your campaign, leading to disengagement and a negative perception of your brand. By effectively segmenting your audience, offering value to all subscribers, and balancing personalization with inclusivity, you can avoid cliquey email marketing and boost engagement. Remember, inclusivity is key to building strong and lasting relationships with your subscribers.


Q: Can I still personalize my emails without being cliquey?
A: Absolutely! Personalization is important for creating a tailored experience for your subscribers. Just make sure to balance it with inclusive content that appeals to a broader audience.

Q: How often should I test my email campaigns?
A: It is recommended to test your email campaigns regularly, ideally after each campaign or at least once a month. This will help you gather insights and make data-driven decisions to improve engagement.

Q: What if I have a small subscriber list? Can I still avoid cliquey email marketing?
A: Yes, even with a small subscriber list, you can avoid cliquey email marketing. Focus on providing value to all subscribers and segmenting your audience based on relevant criteria to ensure inclusivity.